#Peach truck jam professionalWith a background as a professional chef, I'm lucky that I can imagine how flavors pair and how ingredients behave. So one by one, I sat down and started typing up what I thought the recipe would be. Peaches would not be in season until mid-May, yet I could not wait to start until then, as it would mean weeks of delay in getting completed recipes. Development starts on paper - or a computer. #Peach truck jam freeWho has not seen a jar of peach salsa in a grocery store? What could this recipe do that would be unique and make someone want to make it? So, instead of a typical tomato-based salsa with fresh peaches, I opted to develop a recipe free of tomatoes and add crunchy jicama and cucumber instead. Would people make it? Did it sound delicious? Would it look delicious? How would it fit into their marketing efforts and would it be something that ultimately would drive web traffic and engagement? Take their recipe for Peach Salsa. With each recipe, I asked myself first if it was something needed. The Peach Truck is unique in that they have customers from all walks of society, so while they certainly needed some simple "semi-homemade" recipes, they could also utilize some more advanced culinary creations. That idea is generated based on the specific product, their culture and their customers. When developing recipes, it all starts with an idea. We met and narrowed down the list and then it was time to get to work! They reached out to me earlier this spring to help them develop new recipes for this year's peach season. While they asked for only 15 recipes, I sat down and came up with a list of almost 30 in less than an hour. They curate an incredible collection of unique and sourced images and share them in ways that always seem fun and conversational. Stephen and Jessica Rose, the owners of The Peach Truck understand how the short peach season dictates an active social media campaign. But it was their Instagram feed that made it official. Their simple logo and clean website were my first loves. I first discovered them last year and immediately fell in love with their branding. An simple business in concept, The Peach Truck sells peaches at locations throughout Nashville and the Middle Tennessee area. Rarely do I find a brand that gets this as well as the folks at The Peach Truck in Nashville. By building these relationships with your customers, you create a stronger bond with your brand, which ultimately leads to sales. For many years now, I've been preaching that "content is king." As a business, brands have to understand that they have to create unique and authentic ways for their customers and fans to engage with them - in ways that don't always require a sale.
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